(we use this ourselves!)
"Google AdWords 1-2-3"
I must be careful how I review this eBook by Greg Heslin.
It's written for "newbies" and I'm definitely not in
What seems obvious to me is not going to be obvious
to a newcomer to internet marketing.
But here goes - I'll try to
put myself inside the head of a "newbie" (but see "What
I Learnt" below).
What Is It About?
To start with, "Google AdWords 1-2-3" is
a misleading title. It is not just about how to use Google
AdWords; it is how to earn money as an affiliate marketer
using AdWords. At least, that's what the sales page implies. But
the eBook goes beyond being just the AdWords topic; it's more like
an affiliate marketing handbook.
After the preliminary "What's Affiliate Marketing All
About" intro, the eBook is broken down into a series of logical sections:
- Preliminary Sign-up phase: where you can find products,
which pay-per-click search engines you can sign up for.
- Affiliate Marketing Step-By-Step Instructions: extremely
detailed and methodical.. do this, then do that etc. Surprisingly,
it even includes a rudimentary guide to building a simple website,
including a webpage editor I hadn't heard of before (must check
- Setting Up Your 1st Google Campaign: ah
yes, I remember the trepidation when I set up my first AdWords
$5 a day! I think I'd have been happier if I'd had Greg's guide,
but it isn't all that difficult to follow Google AdWords' instructions.
- Daily Tracking Of Your Campaigns: I
bet this is the one step which most affiliate marketers fall down
on. Why? Probably
because they are lazy! Greg correctly highlights the absolute
necessity of daily monitoring, and details exactly what
you must do.
What I Like About "Google AdWords 1-2-3"
- The concise and easy-to-read writing style: It
doesn't matter how good the information is, if it isn't easy to
people will not get value from an information resource (because
we are all
- The amount of detail: This is essential in an
eBook aimed at "newbies". Greg doesn't just tell us what to do,
describes in concise detail exactly how to do things and,
importantly, why we
should do things his way (if we don't understand why we have
to do something, we might tend to dismiss it).
- Greg's unique focus on the consumer: Maybe
this is the most important (and distinguishing) part of his eBook.
Unusually, he trains us to get inside the head of the consumer,
focus (as most eBooks on affiliate marketing do) on product, prices
and profits. Using his strategies in this context could get people
light-years ahead of other affiliate marketers.
I guess that this technique stems from Greg's background in "dirt
world" (i.e. off-line marketing), which he and I share. Maybe
I go back a little further than him; I started my marketing career
in (gulp, now you can guess how really old I am) 1963!
- The links to useful resources: These are all
set in the context of the material, and not just lumped together
the end of the eBook. I found myself diving off to have a look
resources as I was reading the eBook.
- The production and design of the eBook: It's
in PDF format, and so many writers just write their eBook in MS
and turn it into a PDF. Greg has used many of the Adobe Acrobat
to make his PDF highly useable e.g. a contents page where you
can click directly through to each section and sub-section and
of PDF "Bookmarks", which means that you can have an index always
open whilst you are reading the eBook. Also, the page layout
- The lack of advertising: Apart from some of
the links to resources being affiliate links (and I don't blame
that), there's none of the pages of advertising for other products
you sometimes see in other internet marketer's eBooks. Greg stays
focused on his topics.
What I Didn't Like About It
Rather minor points really:
- The screen shots showing Greg's income: He shows
how much cash he made on a couple of days, with screen shots of
ClickBank statement. As a "reserved Brit", this brashness
makes me cringe!
But I suppose that it helps to give Greg credibility!
- Vagueness of some of the resource links: I haven't
checked every one but I found a few where Greg could have sent
us direct to the page of interest, but didn't (e.g. signing up
LookSmart advertising account). And some of the links are out
of date (e.g. FindWhat is now part of Miva). I know that it's difficult
keeping up to date, but FindWhat took on the Miva name in June
It's really easy to update an eBook, and it can be done regularly.
- Some affiliate techniques are not described: I noticed,
in particular, the lack of mention of the need to cloak affiliate
links. I know this isn't necessary when using AdWords, but since
this eBook covers affiliate marketing in much greater depth than
just using AdWords (a strength of the eBook), affiliate link
cloaking is an important technique, both to increase the click-through
and to reduce commission hijacking (another topic Greg doesn't
What I Learned From The eBook
I thought that I wouldn't learn much from Greg's eBook.
I was wrong. Here's just a few things I learnt:
- I've been sloppy about
the criteria I use to select affiliate programs. Greg has helped
me to focus more tightly, giving
me a formula to use (page 35)
only used two places on the web to find good affiliate programs.
Now I know a third one (page 41)
- The simple technique to cut down
by eliminating freebie-chasing time-wasters (page 73)
- I didn't know that people using search engines sometimes
did this (page 84). This has added to my knowledge of
- I didn't know about the free online tool that Greg
mentions (page 85), which will save me hours when generating
the two additional keyword match options for AdWords (the
" " and
the [ ] options). Try adding these manually to a list of
200 keywords / key phrases!
- I was only doing two out of the four daily tasks
that he recommends (page 113), and I haven't been certain
when to ditch
a campaign. He's given me this info. This alone is going to increase
my income many times the cost of Greg's eBook.
If you consider yourself a "newbie" and you want
to break into affiliate marketing, you really should consider
the modest investment in "Google AdWords 1-2-3". I've read more
comprehensive eBooks (such as Ken Evoy's massive - and free -
work), but I've not seen before such a clearly laid out description
of how to get your affiliate marketing off the ground and
earning money quickly (something that most people, not just
"newbies" really want).
If you consider yourself to be a more experienced
marketer (and, putting modesty aside, I put myself in this category!),
you might think that "1-2-3" is too basic for you. My view is
that if you can learn just a few new cash-generating tips from
an information resource, then it's worth spending money (and
time - don't forget your time investment in reading the eBook)
on it. You may find more or less than I did, but I'm pretty certain
you'll find something of value in "1-2-3".
Find out more about "Google AdWords 1-2-3" from here