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  Audio On Your Website

Today's hot tip
(we use this ourselves!)

 

 

Audio On Your Website

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This topic is hot. And in the past few months it's become very affordable. My experiments have shown that having a clickable audio clip on your site really boosts response rates. Right now, there's only two main offerings. Both of them involve an embedded Flash button on your site. That probably only rules out about 10% of your visitors. I'll bet that there'll be more alternatives coming along soon - and I'll keep you informed. Here's what's available:

AudioGenerator:

A neat product. There's two "Unique Selling Propositions" in this product:

  • You can make your recordings on a dedicated US hotline. So your happy customers can record testimonials for you. And you don't have the hassle of having to make your own recordings. But it's a bit pricey if you're not located in the USA.
  • You can set the embedded play-back mechanism to auto-play when visitors hit on your site. And the 'site' could be an 'audio postcard'; you email the URL to prospects and the resultant 'website' looks like a post card. Bit of a gimmick, but it's a nice touch.

The downside of AudioGenerator is that it's a monthly subscription - a touch under $30 US a month. So you keep on paying. When you stop, so does your website audio. But, if you're really committed to website audio and the two features above appeal to you, then AudioGenerator is for you.

Click here to learn more about AudioGenerator

Sonic Memo:

The initial attraction of Sonic Memo for me was that it is a one-time purchase. It's a software product that very quickly and simply produces the play buttons that sit on your website. You have to make your own recordings (not too difficult - see below), but when you've uploaded them to your website, Sonic Memo produces a few lines of code that you embed in your webpage.

Jay Jennings, Sonic Memo's creator, tells me that he's working on version 2, which, amongst other things, will have a wider choice of buttons. He promises free lifetime upgrades, so you'll always be able to use the latest version.

If you prefer to pay only once and you want to have full control over the files and you are prepared to put a little effort in to making your own recordings, then I suggest you look closely at Sonic Memo. At $97 US it's very affordable.

Click here to learn more about Sonic Memo

Acoustica:

If you're going to produce your own audio files (and I recommend that you try this - you'll get far better results, and you can mix some audio in as well), then Acoustica's software is what I recommend. I looked at a few other offerings. Some were highly expensive and complicated. Others didn't give me enough flexibility.

Acoustica's MP3 Audio Mixer was ideal. Now remember, I had never produced any website audio before, and I certainly never mixed any music. But half an hour after downloading Acoustica's software, I'd produced my first effort, using a cheap microphone that I found lying around. Mind you, it took several more takes to eliminate the "errs" from my delivery! And I found a great source of "music loops" (short bits of music that you can repeat over and again) from WickedWavs.com - I bought half a dozen for a total of $25 US.

OK, if you really want to lash out and have an incredibly powerful audio mixing product, then have a look at Sound Forge. It costs around $400 US! But Acoustica costs just $24.95 US, and it's great value for the money. I recommend Acoustica.

Click here to buy Acoustica

Audio C4

If, like me, you are new to producing website audio, you are going to look round for advice. I followed the advice of Sonic Memo's Jay Jennings (a very colourful and charismatic character!) and invested in Audio C4.

What's this? It's an eBook - packed full of great help and advice. At least, that's what I thought that I was buying. But it turned out that I'd bought a whole lot more in the shape of author Paul Evan's private Members Site. And one of the many gems here is multimedia online video guide to using Acoustica's MP3 Audio Mixer, which was even better than Acoustica's own help files. And there's more bonuses in the Audio C4 Members Site.

But, back to the eBook. I thought that I was going to get a technical guide to audio. Not so. Paul's book (in PDF format) takes you step by step through the marketing processes needed to produce winning website audio. And that's where the "C4" comes in - standing for Content, Connection, Confidence and Cash. And yes, he does tell you, in simple terms, how to make your audio sound great.

For just $29.95 US, Audio C4 is a good value investment, which will enable you to produce website audio clips that really will have profit-pulling potential.

Click here to learn more about Audio C4

In conclusion:

Here's what I invested in my steps towards producing my first website audio clips. And this outlay was a one-off payment; I decided not to go down the monthly fee route (although this approach might be more appropriate to your needs).

Item Cost ($US)
Sonic Memo 97.00
Acoustica MP3 Audio Mixer 24.95
Music loops from WickedWavs 25.00
Audio C4 29.95
Microphone from the local shop 17.00
Total 193.90

If your budget is really tight, what's the minimum you need. I guess (if you've already got an old microphone somewhere) you could get away with Sonic Memo + Acoustica for about $122. Well just with Sonic Memo, actually, because there are some (poor) freebies that convert .wav files (which is what Windows in-built software produces) to .mp3 files (which Sonic Memo needs).

And then, of course, there's the $30 US per month option that Audio Generator offers. That's a low-risk trial option; pay for a month, then cancel if you don't like it.

So, that's it from the Marketing Tipster on website audio. I'll be updating this page as often as there are new developments.

 

 
   

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