by Chris McNeeney
"AdWords Miracle" is an eBook (PDF format) which deals
very specifically with making money through the effective use of
Google's pay-per-click "AdWords" system. To a certain extent, this
is the same topic covered by "Google AdWords 1-2-3" by Greg Heslin,
which I reviewed some time ago.
But, whereas "1-2-3" was written specifically
Chris McNeeney's book is aimed more at advanced marketers. Chris
does have an opening section explaining how AdWords works, how to
set up an account and how to organise your account using "campaigns"
and "ad groups". But this is basic stuff which most people
should be able to work out for themselves, or follow the instructions
the AdWords site.
The real meat of "AdWords Miracle" is the detailed description on how
to maximise the effect of your AdWords campaigns.
Structure Of The Book
Just 111 pages long, "AdWords Miracle" is
divided into 4 main sections:
1. Introduction and the Basics
This deals with setting up your AdWords account
and, as I said, organising your account and transactions.
2. Writing Your Ads
This was, for me, the really valuable content in
the book. Chris, in a not-very-modest way, starts off this section
"If I had to grade all my AdWord skills from
a scale from 1 to 10, I would be a moderate 5-7for everything apart
ads, where I would grade myself as a solid 10"
I'd say he is
justified in saying this! I'm no mean copywriter myself, but I've
never been good at the concise type of ads needed for AdWords. Chris
is a master! Within minutes of starting to read this section, I
realised why some of my campaigns were failing to have the impact
This section alone was worth the full price of the
3. Campaign Management
This fairly short section covers bidding strategy and setting your
budget. I was pleased to see that Chris recommends starting with
a small daily budget for any particular campaign and then increasing
it as the results start to show.
Bidding and budgeting are areas where you can lose
money very quickly if you don't know what you are doing.
I recently advised a company who were spending significant sums on
AdWords who hadn't a clue what they were doing (by their own admission).
"The guys who spend $200 on their first day", says
Chris, "always crash and burn." Very true!
This section is essential reading for people just starting
out with AdWords - and a useful refresher for existing AdWords users.
4. Special Themes
A bit of a strangely worded section title. It masks some very powerful
The most important part (for me) of "Special Themes"
is the revised strategies for generating affiliate income through
AdWords. When the eBook, "Google Cash" came out a while
ago, it described ways that you could generate affiliate income using
AdWords without having either a website or a mailing list.
Since then, AdWords policy was changed, allowing only
one AdWords ad for each affiliate target URL. This resulted in
affiliate marketers either giving
up altogether on this strategy, or cutting their profit margins by
In this section of "AdWords Miracle",
Chris has taken this out-of-date strategy and made it work under
policy. His two-pronged approach has, once again, levelled the playing
field and made it possible to carry on earning affiliate income without
a website or a mailing list.
I particularly like his fast "skimming" niche research
method and his methodical approach to developing campaigns from low-cost,
low-earning campaigns to higher earning campaigns once a niche has
proved to be profitable.
What seemed out of place in this "odds and sods" section
was the discussion about keywords. All highly relevant, but parts
of it should have appeared earlier in the book - particularly the
part describing "match types".
What I Liked About "AdWords Miracle"
Overall, I think that most of the content is great.
It's certainly opened my eyes to possibilities I'd not previously
considered. I really have to make the time to start implementing
most of his recommendations. But apart from the quality of the information,
there were other things that I really liked:
- His style: Chris writes in a clear
and personal way, not just describing what you need to do, but what he actually
does. And he writes in a believable way; you feel that he really
does know what he's talking about.
- Lack of advertising: Many
paid-for eBooks I've read have been stuffed with adverts and
links. Not so in this eBook. It is refreshingly free from any kind
- Lack of "fluff" and BS: Well,
nearly a lack! Chris does go over the top a little bit - e.g.:
you build up your 'skimming portfolio', your financial freedom is
pretty much guaranteed." Fortunately there's not much of
What I Didn't Like
Fairly minor niggles, really:
- The Contents Page: It would have nice
to have hyperlinks from the contents page to each section or headline
- Hyperlinks not working: I couldn't
find a single hyperlink that was clickable, even though they looked like
hyperlinks. I suspect that Chris used a cheap PDF creator which
couldn't handle hyperlinks.
- Too large a font size: I always
like to print out interesting eBooks so that I can read them wherever
I like, and I can make notes on them. If Chris had used a smaller
font, I wouldn't have had so many pages to print. And each page
took much longer
to print than you'd expect for a mainly text-only eBook.
- Poor structuring of the eBook: This
was mainly in the last section where, as I explained above, parts
of it should have been incorporated in earlier sections.
These are fairly minor points, and shouldn't
put you off getting "AdWords Miracle" if the content sounds good to you.
If you are completely new to internet marketing then
probably "AdWords Miracle" will
be a little too advanced for you. "Google
might be a better starting point for you.
But if you've been around internet marketing for more
than a few months, and you're interested in opening up multiple
income streams through affiliate marketing, then you should definitely
consider buying it - even if you are new to AdWords.
You should also consider buying it if you are already
running AdWords campaigns. The section on "Writing Your Ads" is essential
reading - unless you are a brilliant copywriter.
At first glance, the price asked for what is a short
eBook (and not a single "bonus" in sight!) might seem high.
Don't be deceived! When you consider how much cash you can waste
on AdWords advertising, the price suddenly starts to look much more
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