From the desk of Ian Traynor
Thursday, 2 September, 2010

Dear Internet Marketer

If you are reading this page today, you are almost certainly one of my "Marketing Update" subscribers. So you will know that I never recommend or sell products unless I have tried them and liked them!

This is a script which I really love - and I think you will too.

What is more, you're going to see this clever script in action right here on this page!

One of internet marketing's relative newcomers, Todd Gross, took his list members by surprise recently with the announcement and demonstration of a pricing scheme that is so devilishly clever that he had customers feeling like they had just hit the jackpot on a slot machine. Todd slipped this brainstorm quietly out in a simple sales letter:

You ready for a FUN President's Day Weekend Sale? Here's your challenge.. TRY TO CATCH THE PRICE AT IT'S LOWEST POINT! http://www.netmarketinggame.com/FM100/SEOWP/ "Install SEO Wordpress" ....videos will show you step by step FROM SCRATCH how to install Wordpress with Search Engine Optimization maximized from the start. This is the easiest way to get started online. If you haven't made a cent, this should be one of your first moves.. And the funny part of this sale is that like the stock market, the price fluctuates. Don't believe me? Hit refresh if you don't like the price. YOU decide at which price to buy

That's it! That's all it took to unleash a scramble to get a copy of this product that let's customers choose the price that they pay for your product

I simply had to get a copy, and I'm sharing this opportunity with you.

Now I'll let Todd tell you about it himself:

Thanks, Ian.

Todd Gross here, and I devised the "devilishly clever" script that Ian likes so much! Let me tell you a little about what lies behind the script, and why I created it.

We always talk about the psychology of selling in Internet Marketing, but one thing that is often overlooked is how annoying and short-lived some of the sales schemes are.

Firesales, or “Dime Sales” where the price goes up, sometimes rapidly, increases the desire to “get in early” by prospective buyers, but it can leave a bad taste in their mouth because they feel rushed or weren’t around when the price was low.

Not only that, sales that run up in price in one direction, tend to become less popular with time, as the price gets out of reach.

Enter Roller Coaster pricing. With some experience in “day-trading” the stock market a few years back, I know something about market psychology. One of the known times that the volume of trades can go way up, is when a perceived “bottom” is reached in a stock or index’s price.

Why not apply that same psychology, and create a scenario where a product’s price goes up and down with every “refresh” of the potential buyer’s sales page? Surely, they will try hard to catch a “bottom” and it will increase sales! There are several advantages to this price structure.

1. The price always goes up and down so the sale does not get “stale” with time as in a firesale when the price gets “too high”.
      
2. Many buyers do not take the time to find the absolute lowest price, but are satisfied with something lower than the highest price they see. This means that a few sales will be made far above what would be considered the market average for the product.
      
3. Buyers become so mesmerized with the “game” of finding the lower price that they will likely buy for the sake of securing the price, in addition to getting the product.
      
4. Buyers will not become weary or bitter about this pricing scheme as much as they would a firesale, which quickly runs away from them and does not allow them time to make a decision on their own terms. The Roller Coaster pricing structure makes the buyer feel empowered to change the price, unlike a firesale.

With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars. The product was a set of videos showing how to set up a WordPress blog on your own server with SEO built in.

The sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to $12.23 with the range of the Roller Coaster being set from $5.99 to $13.99 While I did not split test this, similar sales in weeks prior did about 50% as well. I also received many unsolicited comments from my subscribers including:

Roller Coaster Pricing comes with
THESE GREAT ADDITIONAL FEATURES

Discount Offer - Everyone loves a bargain. Pick a percentage and watch sales increase!

Want to offer a limited time discount ? Forget the hassle of accepting coupon codes! Offering a discount is easy! Just enable the discount, set your start and end timeframe and it happens automatically! No need to access your code for an earlybird sale time or to be there to shut off a 1 hour special after 60 minutes!

COMES WITH TWO GENERIC PAGE WRAPPERS
and 5 Pre-Coded Example Sites!
Choose One To Start With, "Make It Yours", and Upload It!

Thanks, Todd.

Right, this is me, Ian Traynor again. You've seen what you can get with this really neat script. You can use it for firesales, upsells and discounts. But if you only use it for "Roller Coaster Pricing", as I intend to do, you're getting a superb bargain - even at the highest price.. which I don't expect you will pay :-)

And, if you pick up the Master Resale Rights, you can quickly recoup your outlay. This is a very new product, so the market is wide open! With the MRR, you get a sales page which you can easily modify with your favourite web page editor, as I have done.

You might be wondering how hard it is to set this system up. Well, if you can follow instructions carefully, it's easy. You mainly make changes to one file, using a text editor, such as Windows Notepad. You'll get a PDF file with very clear instructions, and another PDF file with a link to an instructional video. Just do exactly what you are told to do!

Now it's time to have some fun. See how low a price you can snag this neat script for. What's the lowest price? What's the highest price? I'm not saying!

Go and have some fun :-)

Regards

Professional Webmaster